Campaign Criteria Workshop – Evening

Campaign Criteria Workshop – Evening

The Massachusetts Leadership Team (MALT) Strategy and Planning Workgroup* has refined four Campaign Criteria for developing statewide campaigns:

Mothers’ Voices 

• Raises up the Mother’s Voice for a livable climate for all children
• Draws on mothers’ values and passions

Meaningful impact 

• Moves us forward significantly toward our five-year vision for Massachusetts
• Focuses on goals for the next two years that are bold, yet achievable and measurable
• Connects to people’s lives in a concrete way

Builds our power 

• Attracts new members, engages volunteers, and develops new leaders
• Creates strong potential for working in coalitions with others to grow power together
• Offers opportunities for chapters to participate at the state level and to do local work in alignment with the campaign

Environmental justice

• Impacts communities equitably
• Lifts up the voices of frontline communities

To learn more about the campaign development process, see the slides and join the upcoming workshop.

This workshop will be led by Janet Groat and members of the Strategy and Planning workgroup. It is for anyone interested in learning what we mean by the criteria, whether you’re thinking about a statewide campaign or just want to wrap your head around translating these ideas into goals and actions.

*Strategy and Planning workgroup:

• Ann Boland – Arlington Chapter
• Renu Bostwick – Bedford Chapter
• Jen Dieter – Concord Chapter
• Janet Groat – Massachusetts Organizing Manager
• Mina Reddy – Environmental Justice Resource Team
• Andra Rose – Amherst Chapter